TEREA is the next-generation heated tobacco stick brand developed by Philip Morris International (PMI) exclusively for the IQOS ILUMA product family. Designed around the innovative Smartcore Induction System™, TEREA works with induction heating instead of a traditional heating blade, delivering a cleaner, more consistent, and authentic heated tobacco experience for adult consumers.
tobacco within the stick, helping to reduce tobacco residue inside the device while improving cleanliness and convenience. When used with compatible IQOS ILUMA devices, TEREA delivers smooth, consistent performance together with the authentic taste of real tobacco.
