IQOS is the world’s leading Heat-Not-Burn (HNB) tobacco brand, developed by Philip Morris International (PMI) and officially launched in 2014. As one of the most influential smoke-free tobacco brands worldwide, IQOS uses advanced heating technology to heat tobacco instead of burning it, providing adult tobacco users with an alternative way to enjoy real tobacco.
Designed for use with specially made tobacco sticks such as HEETS and TEREA, IQOS precisely heats the tobacco without combustion, helping to eliminate ash and significantly reduce smoke generated by burning while preserving the authentic tobacco taste. The latest IQOS ILUMA series features the innovative Smartcore Induction System™, which uses induction heating instead of a traditional heating blade, offering improved reliability, easier maintenance, and a more consistent user experience.
