neo is the premium Heat-Not-Burn (HNB) tobacco stick brand developed by British American Tobacco (BAT) for use with glo heated tobacco devices. Made from carefully selected tobacco and engineered for advanced heated tobacco technology, neo has become one of the world’s leading HNB tobacco stick brands, serving adult consumers across Europe, Asia, and many other international markets.
Designed specifically for the glo device ecosystem, neo uses high-quality tobacco blends to deliver the authentic taste of real tobacco through heating rather than combustion. When paired with compatible glo devices, neo provides a smooth, consistent, and satisfying tobacco experience while producing less ash and reduced smoke than conventional cigarettes.
