Heat-Not-Burn (HNB) products are an innovative category of tobacco products that heat specially designed tobacco sticks instead of burning them. Using advanced temperature-controlled technology, HNB devices deliver the authentic taste of real tobacco while producing no combustion, resulting in less ash and reduced smoke compared with traditional cigarettes.
Today, Heat-Not-Burn products have become one of the fastest-growing segments of the global tobacco industry. Leading device brands include IQOS, glo, Ploom, and lil SOLID, while compatible tobacco stick brands include TEREA, HEETS, neo, Fiit, and CAMEL, offering a wide variety of flavors, strengths, and product options for adult tobacco consumers.
